How We Hit Sub-2-Second Loads on Every Build

Speed is a feature

A site that loads in under two seconds converts better, ranks better, and feels more trustworthy. Here's the playbook we apply to every Next.js build.

Render on the server by default

We build pages as React Server Components and only reach for 'use client' when a component genuinely needs interactivity. Less JavaScript shipped means a faster Largest Contentful Paint.

Cache deliberately

• Static for pages that rarely change (about, process).
• ISR for pages with fresh-but-cacheable content (home at 60s, blog at 300s).
• Edge middleware for per-request logic like the nonce-based CSP.

Images and fonts

Every image goes through next/image with explicit dimensions to kill layout shift. Fonts load via next/font with display: swap and a subset, so there's no flash and no blocking request.

Measure, don't guess

We hold every build to Lighthouse 95+ on performance and accessibility, LCP under 2.5s, and CLS under 0.1 — verified before launch, not hoped for.